Cool Crowdsourcing

My buddies Jim (VM Foundry) and Paul (GCI Digital Media) discovered a cool program by Amex, which is asking card members to identify and rank projects that will ultimately receive funding from the company. Check out the program here. Beyond the slick aesthetics of the site – which includes video segments hosted by web star Amanda Congdon – it’s pretty impressive to see a company like Amex use its marketing muscle on such a progressive concept. This suggests that more companies are catching on to the wisdom of crowds – and the marketing benefits of fostering stronger relationships with their customers. [Full disclosure: both Jim and Paul provide consulting to the company which pays my bills.]