Found a funny post by Steve Crescenzo on the MyRagan site that details the various “types” of communicators in the business – more specifically, folks dealing with internal communications. Only one of the five “types” described by Steve is positive, but they certainly all ring true to me. My observation reading the post is that the main challenge to internal communicators is fighting the powerful inertia inherent in the role – avoiding the easier and smoother ride into irrelevance. It’s often difficult to stick to your position against all the internal clients, naysayers and well-intentioned “experts” – but that is precisely the most important part of the job. Particularly when it comes to pushing back with the CEO and executive team. If you just give in with this crowd, your role is greatly diminished. Doing the right thing has never been more important, and it’s not going to get any easier as our business continues to evolve.