Seems like I’m not the only one that is concerned about the major gap emerging between increasingly tech-savvy Gen Y and X folks and the (older) executives of some of our finer organizations. This article in Information Week about a recent conference is one of many that argues that younger workers expect a range of Web 2.0 tools in organizations that they work for and with. Companies that don’t provide those tools can do little to stem the tide, since you can bet many of their younger employees will be fully engaged in multiple online conversations outside of work. So the question becomes whether companies want to be a part of their employees’ conversations – and at least try to monitor and leverage the dialogue as best they can – or just remain ignorant bystanders. Taking it a more positive spin, companies can really benefit if they foster their own sense of community via Web 2.0 technology and involve their employees in productive brainstorming, dialogue and collaboration. Ultimately, companies that don’t evolve with their workforce will be unable to effectively communicate with their employees – not only will they not use the right tools, but they won’t even speak the same language.

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