Just read a fascinating post in Business 2.0’s online magazine that provides a glimpse of some of the efforts to define and direct the future of the internet. It’s a bit arcane and technical for a liberal arts geek like me, but the gist of the quest is helping people to find, organize and use the huge (and expanding) amount of content on the Web. This article focuses on a team of industry stars working on the “semantic” web – which as I understand it is designed to allow computers and applications to do the work of finding and collating relevant information. In short, making the web smarter by letting software find the “meaning” of content and pulling it together depending on the search topics. The key to this is making data and descriptions readable by computers – kind of an elaboration of tags. Beyond all the big ideas, the key point for me is that these efforts are designed to help us organize the chaos of content on the Web. That’s good news as the information, sites and new applications continue to proliferate and tax our limited time and brain capacity. Keeping it as simple as possible will be critical – even for the tech-savvy younger generations.

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