Just read an interesting post by social media guru Jeff Jarvis in which he argues that folks are unfairly piling on Facebook for various missteps related to their service and rules of engagement. As Jarvis suggests, Facebook has responded nicely to these crises – often by incorporating customer comments and suggestions. And in the long run, many of the ideas have survived, albeit with important adjustments. Facebook’s Mark Zuckerberg – still in his early twenties – shouldn’t be criticized for trying new things and looking for ways to generate revenues from his service. In fact, as Jarvis states, he should be celebrated for taking risks and driving innovation in a nascent field with few guideposts or easy answers. The folks at Facebook try new things. They listen. They learn. They adjust. They even apologize and eat crow on occasion. That’s much more than most other companies – new or old.