This short article in Fact Company provides a concise and cogent explanation of why marketing departments are still reluctant to engage in social media and embrace digital content. The reasons provided also ring true for other corporate departments – whether it’s corporate communications (which could and should leverage a whole arsenal of social media tools and digital content) and even HR (which could provide a boost to training programs through interactive, online technology.) Beyond fear and ignorance, there are many organizations and companies that have a stake in the old system…and are not ready to give up their piece of the spending pie. The lesson here: it will take time to counter the institutional inertia of CMOs and CEOs.

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