Picked up some interesting chatter online about an ex-Apple insider criticizing the company’s philosophy – and restrictive  policies – regarding social media. Check out one of the strings here. Assuming this is credible (I have no reason to doubt the story) this post is somewhat surprising, given Apple’s leadership role in product design and marketing. But if you think about it this angle makes sense, since from everything I’ve read or heard Mr. Jobs runs a fairly tight, autocratic ship and favors a command-and-control (and secretive) PR style that is out of sync with the company’s cutting-edge image. It was particularly interesting to note that Apple apparently discourages its execs (or subject matter experts) from blogging under their Apple identity…if they blog at all, and does not support the use of online collaboration tools. This approach is totally out of sync with the emphasis on transparency, candor and collaboration that underlines the Web 2.0 environment. Add another chink in the shining Apple armour…. 

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