Given my experience at Dell – where I was lucky enough to be part of a small team that transformed the company from social media laggard to leader (not just my personal assessment) I am often asked the secret to our success…how we shifted gears so dramatically and rapidly in such a huge company. There is no magic formula, of course, but as my friend and former agency partner Paul Walker notes in his blog, the most critical factor was the leadership of Michael Dell. Without his unequivocal support and encouragement – and occasional nudges to avoid getting bogged down – I’m not sure we would have been able to do so much so fast. A close second was knowing folks like Paul who could provide education and guidance on the brave new world of social media. (As point of reference, I knew next to nothing – ok, nothing – about social media, or blogs, or wikis…before I joined the effort at Dell and started my digital boot camp.) The lesson: it’s always much easier to break some glass when your CEO is the first one to throw a brick through the window.  

Advertisements