I just read an interesting account of the latest dust-up between PR agencies and two disgruntled journalists who have shutout PR pitches or outreach of any kind. I guess it was wishful thinking that the worst abuses by the PR industry – which continue to tarnish the reputation and many of its professionals – would not be exported to the Web. The Seven Promises proposed here by Todd Defren – essentially a checklist designed to avoid egregrious PR practices around “pitching” a story – make a lot of sense. Anybody starting out in the business should paste these rules on their cubicle wall. In the meantime, don’t be surprised if you get called a hack or publicist. You are paying the price for the mistakes of others.

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